Know-how and word of mouth are at the heart of a poster campaign orchestrated by Chantiers de l'Atlantique to meet their need for manpower in 2019.
Guaranteeing the future of the naval sector
With its full order backlog for the coming decade, one of the world's leading shipbuilders plans to recruit 400 people this year. Chantiers de l'Atlantique is making an appearance in Breton railway stations, airports and coastal towns to reach a wide audience hoping to attract interest. 300 XXL posters are deployed in the summer transit areas.
50 professions involved
The naval sector is struggling to recruit its skilled workforce. Workers, technicians and engineers are still lacking. With its slogan "Live your dreams", Les Chantiers show children with adults working on construction sites. The agency Mediapilote (Saint-Nazaire) provided the creative part and the deployment is handled by the agency Précontact (Rennes).
To great ills, great remedies
It can be seen in August at Montparnasse station from August 13 to 26, 2019. In September, it will move to the eastern and central regions where employment areas are sparse and will take the form of video spots in theaters. This unique advertising salvo is as big as the challenge it's meant to solve: to ensure the worldwide growth of cruise tourism and to reinforce the excellence of Chantiers for a future that promises to be radiant.
«To perpetuate the specific knowledge of the company»
The Chantiers de l'Atlantique school will open this fall with the mission of training by 2022 about fifty interns / year in the trades of ship's carpenter, welder and pipefitter. The ship industry has a bright future in sight. All on the bridge to become builders of the giants of the seas and take part in the success of a flagship of French industry.
Visual of the Chantiers de l'Atlantique poster
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